Ferrari has officially launched Luce, its first-ever fully electric car, stepping into the EV market, dominated by Tesla and Chinese BYD.

Priced at $649,000, Ferrari Luce highlights a significant departure from traditional supercar design. The exterior of the car focuses on luxury, versatility and monobox architecture.

The supercar consists of four doors and five seats and is designed in collaboration with Sir Jony Ive’s, Apple design chief, agency, LoveFrom to bring “unconventional perspective” to the car’s exterior and interior.

Design & architecture

The design features a “spaceship” silhouette, 23-24 inches wheels, rear-hinged door and aerodynamic body.

The car is equipped with flexible, five-seater hatchback design, allowing for a lower center of gravity and improved torsional rigidity.

Interiorly, the car is designed with CNC-machined aluminium, tactile quality, and console that utilizes advanced glass technology. With physical switchgear, you can control the vehicle manually.

Technical specifications

• Four electric motors (one per wheel) producing 1,035bhp
• It performs at 0–62mph in 2.5 seconds with a top speed of 192mph
• The car contains 122kWh battery with 800V architecture, offering approximately 330 miles of range
• A Vehicle Control Unit (VCU) updates 200 times per second to manage all-wheel drive and active suspension.

Key innovations

The Ferrari owners have tried to maintain “Ferrari experience” by placing an accelerometer which captures dynamic vibrations from rotating components and creates real electric sound.

Moreover, one can also find Torque Shift Engagement in the car which simulates engine braking and chassis control system to manage the vehicle across various angles.

Soon after the release of the first-ever electric car, the users took the internet by storm. Some showed excitement over and some expressed disappointment over killing traditional vibe.

One user wrote, “Wow Ferrari went backwards with this one even if i had the money i wouldn’t put it into something like this.”

Another one commented, “They should call it the Ferrari Lose instead.”

The third one commented on its design, “Jony should have stuck to iPods. This is atrocious and it’s like they literally did no market research.”

Ferrari's chief design officer Flavio Manzoni said in an interview with YouTuber Cleo Abram that such divided opinions are “part of the innovation process.”

He also acknowledged the polarizing nature of the concept of Ferrari electric car, but soon people will start appreciating it.